VACASA™ IS A CREATIVE LIFESTYLE BRAND AND DESIGNHOUSE THAT SPECIALIZES IN PRODUCT DESIGN, CONTENT CREATION, STYLING AND BRANDING.

Emily Vaca | Vacasa

WELCOME TO VACASA™

I’M EMILY VACA, LEAD CREATIVE DIRECTOR AND FOUNDER OF VACASA. I AM A CREATIVE ENTREPRENEUR WITH OVER 10 YEARS OF EXPERIENCE AS AN ART DIRECTOR AND DESIGNER, CURRENTLY WORKING AS AN ASSOCIATE CREATIVE DIRECTOR, IN THE ADVERTISING INDUSTRY. I HAVE SPENT MY PROFESSIONAL CAREER HELPING DEFINE AND VISUALIZE BRANDS THROUGH CREATING LOGOS & IDENTITIES, DEVELOPING CONSUMER PACKAGING, AND ART DIRECTING PHOTO AND VIDEO SHOOTS FOR MARKETING.

THE BEGINNING

I started Vacasa (formerly Sugar & Gold) in 2012 as a way to continue creating outside of my day job—to be able to make with my hands rather than just a computer mouse. I started the company under the name Sugar & Gold, Inc— "Sugar" being my dad's nickname for me since I can remember— and focused primarily on wedding invitations, event design and decor DIYs. I launched the Sugar & Gold blog in 2014 as way to share designs and projects I created for my own wedding and everything that followed, including making our first home truly ours. And as the company evolved, so did the name—relaunching as Vacasa.

THE NAME

The name comes from what my husband and I have lovingly been calling our home since getting married—The Vacasa (as in The Vaca Casa). The name only seemed fitting because our Vacasa is where it all began… where we spend hours designing and creating brands for amazing clients, hours creating DIYs for our wedding (which also means hours spent sweeping glitter from our hardwood floors), and hours thinking up products that would make it a more joyful home. Like for so many, we believe home is the heart of everything and we want to celebrate it. Plus, I’m a total sucker for puns  so the fact that we could sneak our last name into the word “casa”… done and done.


THE DESIGNHOUSE

THE VACASA™ DESIGNHOUSE IS LOCATED IN CHICAGO, ILLINOIS. SPECIALIZING IN FULL-SERVICE DESIGN AND CREATIVE DIRECTION CAPABILITIES, VACASA CAN VISUALIZE A BRAND FROM ITS CREATION TO ITS ICONIC AESTHETIC, AND EVERY STEP IN BETWEEN.


CREATIVE DIRECTION

Building a cohesive brand that communicates with a unified look and feel from branding to marketing is key for success. Vacasa offers creative direction and consultation to develop overall brand expressions as well as lead specialized teams to bring it all together under one consistent and authentic brand.

 

ART DIRECTION

Vacasa offers art direction services for image creation and creative marketing materials that reinforce the brand's visual language. Vacasa can concept and execute a visual campaign, as well as select and direct illustrators and photographers that specialize in executing a specific style.

 

PRODUCT DESIGN

From identifying a consumer need and concepting how to fill that need, to designing a product and package that will connect to them online and on-shelf, Vacasa offers product design services to help your brand stand out in the market.

  

CONTENT CREATION

Modern advertising thrives on social marketing, where the brand and message need to connect to consumers where they are always looking for something new, in their feed. Vacasa can concept and execute content that will stop them dead in their rapid scrolling tracks by leveraging your brand and serving it up in a fresh way, begging to be repinned, reposted, and retweeted.

 

STYLING

From photo and video shoots to displays and events, Vacasa offers styling services that will leverage a brand's visual look and feel by sourcing and displaying props and materials that will help create unique and dynamic settings for imagery, content and experiences.

 

BRANDING

Vacasa will identify what a company stands for at its core as the first step in building a strong brand. Followed by visualizing that core essence through logos and identity system, Vacasa will create a foundation for everything that follows.


DESIGNHOUSE SERVICES

  • CONCEPT DEVELOPMENT
  • GRAPHIC DESIGN
  • LOGO DESIGN 
  • VISUAL IDENTITY SYSTEMS
  • WEBSITE DESIGN
  • PACKAGE DESIGN
  • COLLATERAL SUITES
  • STATIONERY 
  • INVITATION SUITES
  • ILLUSTRATION 
  • CUSTOM LETTERING
  • SOCIAL CONTENT CREATION
  • PHOTOSHOOT STYLING
  • PROP DESIGN & CONSTRUCTION
  • WINDOW DISPLAYS & MERCHANDISING
  • INTERIOR DESIGN & DECOR